How Auro works

The six-step Auro workflow

1. Auro reads relevant hotel and market signals

Overnight, Auro pulls competitor rates, local events, weather and market demand indicators for the coming weeks. Once you have shared your bookings, it adds your on-the-books and booking pace.

2. Auro identifies dates requiring attention

Not every date needs a decision. Auro filters to the dates where your current price no longer fits the demand picture: pace running ahead or behind, a compset move, an event you may have missed.

3. Auro creates a pricing recommendation

For each flagged date and room type, Auro produces a suggested price. The suggestion is a starting point for your review, not an instruction.

4. Auro presents evidence and confidence

Every recommendation includes the reasoning: the signals that drove it, and how confident Auro is in that reading. If the picture is thin, Auro says so.

5. The hotelier reviews, adjusts or accepts

You accept the price, edit it, or dismiss it. The decision is always yours. When your channel manager is connected and you have granted execution inside limits you set, approved prices publish automatically.

6. Auro continues monitoring changes

As bookings arrive, competitor rates move and event data updates, Auro keeps monitoring the same dates and surfaces new recommendations only when the picture materially changes.

What determines the quality of a recommendation

Auro will always tell you when a recommendation is based on limited signal.

• Depth of booking history available to Auro.
• Whether a PMS is connected or data is imported manually.
• Availability of local event data for the destination.
• How stable your comp set is.

What Auro does not automate

Auro never publishes a price you haven't approved. You approve each recommendation, or grant Auro permission to execute inside limits you set: a floor, a ceiling and the rules that apply. Anything outside those limits comes back to you, and you can revoke the permission at any time.

Frequently asked questions

Does Auro change my rates automatically?

Only inside limits you have set and only after you grant it. Everything else waits for your approval before it moves.

How often does Auro re-run?

Auro re-analyses daily, and re-checks dates when bookings arrive or competitor rates move materially.

What if I don't agree with a recommendation?

Override it. Auro's recommendations are decision support: the hotelier keeps the final call, and your override becomes part of the history.

Related resources

• What is Auro? — Auro is a pricing co-pilot for independent hotels. It analyses booking pace, competitor rates and local demand, then shows which room prices need attention and the evidence behind each one.
• Recommendations vs automatic hotel pricing — Recommendation-first pricing keeps the hotelier in the loop; automatic pricing publishes rates without asking. Here's how the two approaches differ and where each fits.
• What is booking pace? — Booking pace is how fast reservations accumulate for a future date compared to the same lead time last year. Here's how to read it and use it to price better.
• Factors that influence hotel room prices — Hotel room prices are driven by a mix of demand, competition, timing, positioning and channel dynamics. Here's a plain-language overview of what actually moves rates.